Special Issue of the TJB: Reflections on the COVID Crisis—Transitions from Classrooms to Quarantine

If there is one key takeaway from this year, it’s that we have to be prepared to pivot at the drop of a hat. No one could have predicted the series of events that occurred in 2020, and it seems that this “next normal” isn’t going anywhere for the foreseeable future.

The Scholar-Practitioner Publications Committee wanted to capture your stories of resilience in this year of unprecedented transformation. They announced a Call for Papers last spring for a Special Issue of the Transnational Journal of Business (TJB) focused on your response to the COVID pandemic.

We are pleased to announce the release of Reflections on the COVID Crisis—Transitions from Classrooms to Quarantine. The 17 essays included cover topics such as:

• The Best Laid Plans: One Professor’s Response to the COVID-19 Global Crisis

• Marketing During Mayhem: Educating Students on Marketing Automation and Crisis Management Communication During the COVID-19 Pandemic

• The Impact of COVID-19 in the African American Community

• Keeping Academic Quality First in an Online COVID-19 World

• The Other Side of the Monitor: Student Perceptions and Challenges from the COVID-19 Pandemic

• The Future of Work is Virtual – Lessons from Online Higher Education

• You Don’t Know My Story: Feeling Unconnected in an Existing Online Course

This special issue of the TJB — Reflections on the COVID Crisis—Transitions from Classrooms to Quarantine is now available for free download.


The mission of The Transnational Journal of Business is to provide a venue for ACBSP members and others to present their research and findings, engage in scholarly research and inquiry, and support and improve classroom teaching. Learn more at acbsp.org/journal.