If there is one key takeaway from this year, it’s that we have to be prepared to pivot at the drop of a hat. No one could have predicted the series of events that occurred in 2020, and it seems that this “next normal” isn’t going anywhere for the foreseeable future. The Scholar-Practitioner Publications Committee … More Special Issue of the TJB: Reflections on the COVID Crisis—Transitions from Classrooms to Quarantine
With the beginning of the New Year, I want to start my column by first extending my best wishes to our members, your families, as well as your institutional families for health and continued fortitude in what can only be described as an era of unpredictability. Each of us celebrates, recognizes, or simply accepts the … More A. Commentary: Upholding the ACBSP Promise in an Era of Unpredictability
Large enough to help at scale. Personalized enough to help each student. The COVID-19 pandemic has left 20 million college students nationwide unsure of how they will achieve their goals. For those facing the worst-case scenarios—closure of either their degree programs or their entire schools— an unexpected, urgent search for a plan B will add … More Western Governors University: Helping Displaced Students Finish What They Started
At its core, business is about people connecting through language, written and verbal, says Allison Fraiberg, professor of communication and cultural studies in U of R’s School of Business. But now the COVID-19 pandemic has changed our communications landscape in profound and meaningful ways. “We are all learning to use new apps and virtual platforms … More “Digital fatigue is painfully real and growing, and the effects of conducting our business lives in two dimensions—when we relied on three in the past—are palpable,” says U of R Professor Allison Fraiberg.
As the crisis continues, all businesses have switched marketing strategies to the quarantine mode. Minor or major, changes have been made to operation hours, customer communication, marketing methods, and planning. New strategies have been explored since January when the COVID-19 outbreak in China. • Online Webinar Promotion Holding online webinars and inviting ACBSP-accredited business schools … More Marketing ACBSP During the COVID-19 Crisis in China