“Digital fatigue is painfully real and growing, and the effects of conducting our business lives in two dimensions—when we relied on three in the past—are palpable,” says U of R Professor Allison Fraiberg.

At its core, business is about people connecting through language, written and verbal, says Allison Fraiberg, professor of communication and cultural studies in U of R’s School of Business. But now the COVID-19 pandemic has changed our communications landscape in profound and meaningful ways. “We are all learning to use new apps and virtual platforms … More “Digital fatigue is painfully real and growing, and the effects of conducting our business lives in two dimensions—when we relied on three in the past—are palpable,” says U of R Professor Allison Fraiberg.